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Put simply – Jock Reynolds is the Father of Fantasy.

An icon in the online fantasy footy industry. A father figure to a rapidly growing and loyal community eager to follow his teachings. Jock Reynolds reaches a highly engaged and loyal following across online, broadcast, YouTube and social media platforms.

A Star on the Rise! The First 3 Years (via google analytics)

  • 1.4 million page views in 2012, 3 million in 2013, 3.2 million and counting in 2014
  • 480,000 website visits in 2012, over 1 million in 2013, 1.26 million and counting in 2014
  • 45,000 podcast episodes downloaded in 2012, 245,000 in 2013, 310,000 and counting in 2014
  • Over 11,000 Twitter followers
  • Over 8,300 Facebook page likes


Jock Reynolds audience 2015

Jock Reynolds – a STAR on the rise!

The Jock Reynolds Fantasy Football Community provides strategic game advice, guidance and entertainment to lovers of The Herald Sun’s AFL online fantasy game known as SuperCoach.

Our followers connect via online daily web articles, broadcast media podcasts (two per week), social media via Facebook and Twitter and Youtube videos.

Our Audience

Jock Reynolds Audience

The results of extensive online surveys reveal the typical Jock Reynolds fan to be a male in his late 30’s who is married with a young family.

There were are over 500,000 Fantasy Football players in 2014. In order to succeed, many players commit vast amounts of time, forming very predictable weekly engagement patterns.


LIMITED buy-ins still available

Easy entry into a highly targeted online demographic using multilayered media platform

Established, appealing and fully-developed characters

Opportunity to make a significant splash in a rapidly growing AFL fantasy market

Significant forecast growth in Jock Media brand over the next 12 months.

To call on the wisdom from the late, great Alan “Yabby” Jeans, as he spoke to his Sainters at three quarter time in the 1966 Grand Final;

“You’ve got 25 minutes to make a name for yourselves!”

We’re right in our 25 minute slot and have the ball on a string — Let’s talk!

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